Allied Esports Teams Up with Xsens for World’s First Professional Esports Tournament Production Featuring Live Animated Casters

Debut of Live Motion Capture Technology in CS:GO Legend Series Broadcast to Open Doors for Innovative Viewer Engagement and Partner Integration

Three-Day, Winner-Take-All Tournament to Include Wagering Opportunities for Bettors April 10-12

LAS VEGAS--(BUSINESS WIRE)-- Allied Esports, a global esports entertainment company and a subsidiary of Allied Esports Entertainment, Inc. (NASDAQ: AESE), has teamed up with Xsens, a global leader in inertial motion capture products, to bring live animated casters to a professional esports tournament production for the first time.

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Allied Esports is turning shoutcasters into live animated characters using Xsens’ inertial motion technology for a first-of-its-kind esports tournament broadcast in April. (Graphic: Business Wire)

Through the use of Xsens’ MVN motion capture systems, used in popular films and series such as Black Panther and The Mandalorian, Allied Esports will transform its tournament casters into animated characters. The exclusively designed live motion avatars will provide fans with a fun and engaging viewing experience specific to the game being played, and create unique, innovative opportunities for brand and product integration.

“As gaming and esports viewership continues to grow, we need to push the boundaries of competitive content to provide new and engaging viewing experiences for our audiences and partners,” said Jud Hannigan, CEO of Allied Esports. “We’re thrilled to make history again with the Legend Series and use Xsens’ innovative motion capture animation technology to create a first-of-its-kind broadcast experience in esports.”

“Allied Esports is taking live esports broadcasting to the next level by adding live animated casters to the tournaments,” said Rob Löring, Business Director at Xsens. “This is very challenging, and in such a demanding technical environment, Xsens is the only solution to give a reliable performance.”

The three-day, €5,000, winner-take-all CS:GO Legend Series tournament, featuring teams Apeks, Club Brugge, Nexus and NLG, will be produced out of Allied Esports’ AE Studios in Hamburg, Germany, from April 10-12 and live-streamed on Allied Esports’ North American and European Twitch channels. Inside the motion capture suits will be casters Robert Jan Kortooms (@RJcasts) and Thiadrik Oldersma (@Toldersma), who will inject their personalities and CS:GO expertise into the animated characters and tournament broadcast.

“I can’t tell if I should be honored or offended by this historic request for my casting work – is having me on camera really so bad that they need to animate me?” said Oldersma.

Commented Kortooms: “I think this is quite the privilege! I’m looking forward to seeing an even better version of myself on screen.”

Through its data and video rights partnership with GRID, a leading esports data provider that delivers official data to regulated bookmakers and sports betting platforms, Allied Esports’ CS:GO Legend Series live-server data will be distributed to participating sportsbooks, allowing bettors to engage with the event in real time.

Created in 2017, Allied Esports’ original Legend Series tournament brand was designed to expand the competitive ecosystem and total prize pool for teams ranked outside of the first tier, as well as provide a broadcast platform for regulated esports wagering.

Allied Esports’ €50,000 prize pool VIE.gg CS:GO Legend Series in September 2020, which drew 1.7 million unique viewers, generated over 1 million hours watched and reached 98,000 peak viewers, was the first esports tournament registered for legal betting in the state of New Jersey. Allied Esports worked with various partners to broadcast the tournament on Twitch in six languages – English, Portuguese, Russian, Spanish, French and German – and on Chinese streaming platform HUYA, which carried both English and Chinese streams.

The April tournament will be Allied Esports’ seventh edition of the CS:GO Legend Series. Previous versions of the series have included Overwatch, League of Legends, FIFA, COD Blackout and VALORANT.

About Allied Esports

Named one of the World’s Most Innovative Companies by Fast Company, Allied Esports International, Inc. is at the forefront of esports entertainment with a global network of properties designed to serve as competition battlegrounds, content production centers and community experience hubs.

Through direct operation or membership in the Allied Esports Property Network, the world’s first esports affiliate program, Allied Esports’ facilities span North America, Europe, China and Australia, and include the world-renowned HyperX Esports Arena Las Vegas, a fleet of mobile arenas, the Allied Esports Trucks, and AE Studios in Hamburg, Germany.

Allied Esports’ properties serve as the home to a number of online and offline proprietary productions and events, including Frags and Saturday Night Speedway, as well as original partner programs like the Simon Cup and Trovo Holiday Royale.

For more information about Allied Esports, visit AlliedEsports.gg and follow @AlliedEsports. Allied Esports International, Inc. is a subsidiary of Allied Esports Entertainment, Inc.

About Allied Esports Entertainment

Allied Esports Entertainment, Inc. (NASDAQ: AESE) is a global leader in esports entertainment, providing innovative infrastructure, transformative live experiences, multiplatform content and interactive services to audiences worldwide through its strategic fusion of two powerful brands: Allied Esports and the World Poker Tour (WPT). For more information, visit AlliedEsportsEnt.com.

About Xsens

Xsens is the leading innovator in 3D motion tracking technology and products. Our sensor fusion technologies enable a seamless interaction between the physical and the digital world in consumer electronics devices and professional applications such as Motion Capture, Motion Analysis, healthcare, sports and industrial applications. Clients and partners include Electronic Arts, NBC Universal, Daimler, Autodesk, ABB, Siemens and various other leading institutes and companies throughout the world.

Xsens has offices in Enschede, Los Angeles, Shanghai, Hong Kong and Bangalore. Please contact us online at xsens.com.

Forward Looking Statements

This press release includes “forward looking statements” within the meaning of the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. When used in this press release, the words “estimates,” “projected,” “expects,” “anticipates,” “forecasts,” “plans,” “intends,” “believes,” “seeks,” “may,” “will,” “should,” “future,” “propose” and variations of these words or similar expressions (or the negative versions of such words or expressions) are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance, conditions or results, and involve a number of known and unknown risks, uncertainties, assumptions and other important factors, many of which are outside the control of us, that could cause actual results or outcomes to differ materially from those discussed in the forward-looking statements. Important factors, among others, that may affect actual results or outcomes include: our ability to execute on our business plan; our ability to retain key personnel; general economic and market conditions impacting demand for our products and services; adequacy of our funds for future operations; our future expenses, revenue and profitability; our ability to develop new products; our dependence on key suppliers, manufacturers and strategic partners; and industry trends and the competitive environment in which we operate. These and other risk factors are discussed in our reports filed with the Securities and Exchange Commission. We do not undertake any obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by law.

View source version on businesswire.com: https://www.businesswire.com/news/home/20210323005287/en/

Brian Fisher
Allied Esports
brian@alliedesports.com

Investor Contact:
Lasse Glassen
Addo Investor Relations
lglassen@addoir.com
424-238-6249

Source: Allied Esports Entertainment, Inc.

Released March 23, 2021